- Written by Marsha Womble
- Category: SEO
- Hits: 483
Try as you might, you are not going to escape the notion of search engine optimization and backlinks. Some pundits have stated that it’s nearly impossible to get done right, but that’s not true. You will find that with a little bit of a push, you will find yourself at the top of search engines. Now, before you start to run with linking strategies, you need to know that there are good ways and bad ways to chase this. There are the good ways that take you time and effort, and then there are the quick fixes. Search engine optimization done fast, is not a good thing. In fact, you will end up losing out big if you chase the wrong elements. It’s for that reason that you should definitely try to find ways to slowly build your efforts. Whether you hire a company or you do it on your own, do not allow yourself to lose market share over a shortcut taken. Too often, businesses take on shortcuts to get influenced with online marketing and it fails. When it fails, recovering is not an easy thing, and could pose serious detriment overall. If you want to learn more about SEO services then Visit URL.
For those that want to gain positive seo reach, the important goal here is to do things the hard way. The hardest way to build links is a matter of focusing on something very difficult, and that’s content marketing. Content building is not hard in a technical manner, it’s hard in regards to time. If you don’t have a lot of time to craft blog posts, page updates, and a lot more information on your site, you will end up losing out big time. Finding a good way to chase links means updating pages, and engaging the general public to a point where they care. When you can get the general public on your side, you will gain leverage that will not let up.
The problem with shortcuts is that they don’t think about quality. They think about quantity. The quantity that you will engage here is tough, because you’ll gain thousands of links to your page, and none of them will give you any sort of market share. Too often, people pay for a lot of links and they are delivered with spam, and forum posts that don’t get indexed with any search engine. When you have a lot of posts that are not getting any attention at all, you will receive no traffic. It’s that easy. There’s no “good” way to gain links and then get no return on investment. If you’re getting links, you absolutely need to have traffic as a result. If you do not get traffic, then you need to focus on building content to offset the links that are being sent your way.
There is a social problem that many people find online, and that’s the pull of social networking. Social media plays a role in seo and backlink generation. The way it works is in regards to how you’re pushing the links through these sites. You could set up a profile and start posting images and links to your page nonstop and quickly get labeled as a spammer. Do not do that. Instead, focus on building relationships with people that you can market to later. Just don’t lose sight of this, because if you end up losing sight, you will end up with lackluster results overall.
The easiest way to chase all of this, despite the initial difficulty is to stay consistent. Don’t make wild changes, and just stay the course with linking the hard way. If you spend enough time building your pages, and you focus on content marketing, you will eventually gain backlinks that will help you gain leverage overall.
- Written by Brent Byrne
- Category: Motivation
- Hits: 378
Writing a speech or a presentation, especially a motivational one, may be a hard task for many people. It does require, after all, extensive knowledge on the subject that will be discussed. It also calls for eloquence, something that many people find hard to put into words, much less say in front of a hundred-strong audience.
But being an event’s keynote speaker need not be an earth-shattering, horrifying experience. This handy list of guidelines on preparing a speech or presentation aims to aid the uninitiated in the art of perfecting this particular performance. Know – and engage – your audience. In order to write a meaningful and truly motivational speech, any effective speaker must be able to connect to the audience. These are the listeners – your listeners – and your presence on the stage is supposed to make them feel better about their future tasks. In order to get their attention, know what they are about. Are they fond of visuals? Include a slide presentation in your speech. Will they appreciate videos? Cut your speech at an opportune time to sneak in a short and relevant video. Keep your audience absorbed in your speech.
Make it tweet-able. Especially if you are asked to be the keynote speaker in your high school alma mater, this is an important consideration to make. With the proliferation of social networking websites, the emphasis on concise but meaningful quotes is more visible than before. Make the speech memorable by inserting witty one-liners or deep, philosophical anecdotes that carry the discussion’s theme. The audience may not be able to remember the whole speech, but at least they will have retained a few words, the important bite-sized pieces, that equal the weight of the overall discussion.
Keep it simple. Contrary to popular opinion, you do not need to use highfalutin words to enthrall an audience. It does not make you sound intelligent; it only makes you sound unintelligible. A good keynote speaker knows that a good speech is one that is written simply and understandably. There is no point in writing an excellent script when more than half of the audience cannot grasp the main idea. To ensure that your speech is easy to digest, read the sentences out loud. If they do not make sense to you, the best thing to do is to rewrite them.
Use examples. Cite the accomplishments and experiences of the people who inspired you. Success is not achieved by solo flight. Rather, it is a journey that involves a whole village. Share your aspirations and dreams to the audience, and who helped you achieve them. Discuss why they served as your role models. What traits attracted you to them? What were the positive things in their lives that inspired you? Sharing a piece of you – being vulnerable – in front of an auditorium filled with young minds can help build a deeper connection between the keynote speaker and the audience.
Sprinkle good-natured humor. Making other people laugh will help keep them at ease. It is best to engage your audience in this way because you will be building a friendship-like connection to them that makes them absorb and believe what you say. Humor breeds comfort, and cracking the right kind of jokes at an opportune time will break the ice.
Have someone else edit your speech. If you are unsure about the efficacy of your writing, get another person to read and comment on it. This brings a fresh perspective to your work. They will be able to see the errors that you may have missed in the course of your writing. You will also be able to know which areas you should improve on, which can help you craft your next keynote speech.
- Written by Lola Copacabana
- Category: Social Media
- Hits: 513
Not everyone is willing to shell out a certain amount of money in exchange of a digital signage software. This is true because most software available in the market costs a great deal of money.If you want a cheep kind of a deal just visit mediasignpro.com. However, it should be noted that, just like common advertising costs, the said cost of buying a digital signage software will bring about an even bigger amount of income in the long run. In case you are still trying to weigh the benefits from the cons, here are some of the things you can get out of buying a digital signage software:
1. The Product Itself
Of course, as a buyer, the consumer will get the product itself. To get more detailed information, here are some of the things you can get out of the product:
This feature allows users to create their own designs and display one-of-a-kind information on their advertisements. The latest digital signage software already comes with a user-friendly interface. So, you don’t necessarily have to be a computer genius to operate this software. In fact, you can even save a lot of money with this software and still create professional-looking templates. Users can easily add any type of media in their advertisement like videos, images, slideshows, texts, date & time formats, Twitter feeds, RSS tickers and even the company’s own web page.
A digital signage software also has a scheduler. This allows easy customization for any type of user. With this feature, users can customize any video, image, slideshow and many more, as many times as they want within a day. Aside from that, users will also be able to display various messages to their customers during different times in a day without having to manually input and update.
Using this tool makes it possible to run advertisement displays without having to worry about going through the usual rendering process that usually takes a long period of time.
2. The Product’s Extrinsic Value
We’ve already discussed what you can get out of the product itself, or its intrinsic value. Now, let’s take note of the extrinsic value, or the value of the things you can get out of buying this type of software:
a. Real-time Customer Interaction
Customers are a company’s greatest asset. Therefore, any move done by a company should be motivated by their customers. Getting a digital sign software will enable a company to interact with their customers in real time. Meaning, a company can be able to address a customer’s needs and wants when they actually need it. This can be done because of one of the software’s features that involve synchronization with Twitter. So, customers’ Tweets can actually be addressed as they type.
b. Future Increase in Sales
The amount of cost involved in buying the software itself will be outweighed by the total amount of income it can generate. This is because the software focuses on entertaining and keeping customers informed. Thus, giving them more interaction with the company. Aside from that, this form of advertisement doesn’t only focus on directly interacting with clients. It also gives the company a chance to make use of third-party advertising. This is possible because of its electronic nature. For example, a satisfied customer can tweet great feedback on their account. This positive feedback can then be viewed by all the followers of that particular twitter account. That one tweet can eventually give the company a chance to reach everyone that interacts with that one customer. Given the fact that Twitter actually has millions of users, the company is then virtually interacting with millions of Internet customers.
- Written by Stacey Wade
- Category: Technology
- Hits: 407
Fairness and justice is a serious workplace issue that must be addressed. Perceived injustices and unfairness in the company can quickly turn engaged and productive employees into actively disengaged ones who would surely cause dissent to the company ranks. Therefore upholding a sense of fairness and justice in the workplace should be of top priority in employee engagement practices. Here are three ways to promote an environment conducive for fair competition in the workplace:
Appoint leaders based on their competency.
Appointing smooth-talking team leaders or managers that can schmooze their way to the top sends a wrong message to the employees that talent and efforts are not important to the company management. This is a sure-fire way to discourage employee engagement. Commonly, leaders who like to sweet talk do so to make-up for the lack of skill and competency and as such, they will not be equipped with the needed expertise to actively facilitate employee engagement. Most likely, these leaders will tend to favor employees that are like them, discounting the hard work and excellence shown by other high performing employees. This will spell disillusionment among engaged high performers as they will feel cheated because their hard work, efforts and excellence are under appreciated.
In any social structure, it is a human tendency to form cliques and thus it is recognized that it is impossible to eliminate. However, the company management should not condone its presence in the workplace. It may be argued that cliques can facilitate healthy working environments among its members because employees will have a sense of identity and a means of relieving stress. But the bigger picture says otherwise. It was found that most high performers are not members of any cliques. In fact, if an employee is a member of a certain clique that does not have a particularly good professional reputation, it may bar promotions and therefore career growth! Now here lies the bigger problem. If the boss or any member of the company leadership is a part of a clique, and promotions are perceived as “faster” for employees that are part of the same clique as the boss, then this can lead other employees (especially the high performers) to think that politics and favoritism are more important deciding factors in promotions than excellent performance. New employees can also be intimidated by “elite” cliques preventing proper assimilation into the system thus, adversely affecting employee engagement.
What if clique culture is deeply ingrained in the office? It only means one thing – There is a weak leadership in the company! Cliques emerge to fill the voids left by an almost non-existent leadership. Unlike sheep, people tend to flock and fend for themselves if no shepherd is there to guide them. This predicament is best addressed by going back to number 1 – Appoint competent leaders!
Never hesitate to give positive feedback at once but never ignore lapses.
Employees are surprisingly observant of the amount of effort that their colleagues are putting to complete team requirements. This makes them vigilant for the actions that will be done by the management to reward excellence and reprimand inadequacies. Failure to uphold this justice will certainly drive away the best company employees and prevent employee engagement. A good practice is to not delay positive feedbacks no matter how small they are. This gives the employees a feeling that they are not just being watched; their minute developments are also being observed. This will give them a go signal to continue doing whatever it is that they are doing right. This also gives them a sense of immediacy in the recognition of their extra efforts. Reprimand must be done privately and with constructive criticisms and should be aimed at the over-all improvement of performance rather than scolding.
- Written by Kristina Chung
- Category: Electronics
- Hits: 391
Our brain is the central nervous system of our body. It contains over a billion neurons that dictate our bodies how to move, where to go and what to say. We use our brain every day because without it, we wouldn’t be able to function.
What people do not know is that every day, we use another brain, a brain that we use at home, in the office and a brain that never leaves our side. Cellular phones, desktop computers, tablet and all of our every day gadgets have brains and these are called printed circuit boards.
Printed circuit boards are thin boards usually made of fiberglass or any laminate material. This is often used as the main conductor of electricity inside desktop computers, laptops, mobile phones and tablets. These circuits are held in place by copper tracks instead of wires making these printed circuit boards easier to place in different gadgets. These boards can go as complicated as they will depend on the gadget it will be used for. The more complicated, the more intricate these circuit boards are.
Why is it important to know what PCBs are? Every day, electronic technicians produce these boards for different electronics manufacturing companies. They design, they print, they solder and they test it out. Without these boards, we will be unable to use our mobile phones, laptops and tablets and other electronic device, as they will cease to exist. They all might look the same to the eye but within these circuits are wires that go through so many others. They are designed for a specific gadget and which makes them very specific and uniquely designed.
Like the human brain, printed circuit boards functions as the central nervous system of an electronic device. The electricity, just like neurons, flow through the nerves of the board through the copper wires as this is what connects all specific functions. Because it is the center of all devices, the printed circuit board is well kept and protected from the external shell of the specific device.
Using our brain every day is what makes us human beings and the technology that we use every minute of everyday are able to function because of the extensive work electronic technicians put in creating these boards. Often times we neglect our devices and we take them for granted especially when one is capable of buying a lot of these gadgets. People often tend to forget that these devices; which are essential to our every day lives have been made by human beings with brains. The relationship of human and technology is seen as a symbiotic relationship; one cannot live with the other.
Knowing what our device is made of and how much intricacy is being put unto it is what one should remember the next time a person uses his or her gadgets. Let us all remember that they are just like humans, functioning, relaying messages, making humans lives easier and more convenient. Printed circuit boards are the main reason why these technologies exist. They differ in size, color and wiring but they all serve the same purpose and that is to function as the devices brain.
As humans we use our brain to learn, to act and to think critically and in this technological world, we also get to use our other brain, our other brain that can act for us and inform us. It only takes a millisecond to search something on the web and it only takes a second to put out information. And most of the time, we use our other brain if we want some things done much faster.